Marketing Signs 1
An upscale shoe store display.

Marketing Signs

In the end, marketing, merchandising, point of display and advertising all serve the same general purpose, which is to increase a business’s sales. This promotion may take place outside the store (to encourage potential customers to visit the premises), most of it takes place inside. The goal of the exterior signs is to be as highly visible as possible and create the desire to visit. Creative and attractive interior displays help sell individual products and services.