Marketing Signs 1
Vinyl lettering and graphics will adhere to many types of hard floor surfaces.

Marketing Signs: Floor Graphics

There is plenty of evidence that floor graphics are effective. Put a large arrow on the floor and most people will follow the direction of the arrow (a series or arrows can help control traffic through the store). However, floor messages must be simple and instantly understandable (like an easily recognizable logo or brand). Reasonably permanent graphics can be incorporated in an entry mat. Other floor graphics can be adhered to a vinyl or other flooring and removed when they are no longer appropriate.