Marketing Signs 1
Visitors to this lobby know immediately who they are visiting.

Marketing Signs: Lobby Signs

A reception lobby is usually associated with a professional office. For a new client, it will create the first impression of the business. Making that first impression a favorable one is vitally important. Quality furnishings and signage are essentials. Displaying the business name is a good starting place. It will reassure a visitor that he has come to the right place. However, the lobby also offers marketing opportunities. For instance, a law firm seldom practices only real estate law, a builder seldom builds only screen porches, a CPA may do investment counseling and estate planning. The marketing opportunities the lobby offers are endless.