Marketing Signs 1
This graphic adorns a transom glass.

Marketing Signs: Window Graphics

Window Graphics are an effective and often overlooked (and therefore underutilized) advertising medium. All too often, the only thing visible on the door or windows is a store’s opening hours and sometimes, some ugly paper posters taped to the windows. The windows of most stores, today, are heavily tinted. This helps to reduce A/C costs and UV damage to interior furnishings. It also provides a level of privacy to those inside. Such things as window tinting and interior and exterior demand careful color selection for window graphics. Another fairly recent development, in window graphics, is the introduction of perforated vinyl which enables graphics to be used on the window without blocking the view of those inside.