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Other Services: Graphic Design

Graphic design is graphic design, right? Absolutely not. A layout that might look just fine on a piece of paper viewed from a distance of 12” will be useless for a sign that is supposed to be readable from 400’ on a major highway and still look attractive. The driver of a vehicle, travelling 60 MPH, who reads that same sign from 400’, has about 4 seconds to read it, comprehend the message and if necessary, react to it. The graphic design for an advertisement in an airport concourse or business’s lobby, has a stationary or slowly moving viewer at a distance of maybe 10’ – 20’ Designing specialized products requires designers with specialized talents and extensive training.